Private Practice Business Coaching That Moves You Forward
1:1 business coaching for therapists ready to build a prosperous, sustainable private practice — without the overwhelm.
You were trained to help others.
But running your own practice?That’s a whole different skill set.
If you’re like most therapists I work with, you didn’t enter this field because you wanted to be a business owner.
You became a therapist because you care deeply about people — and you’re good at the work you do.
But now you’re faced with questions like:
?
“How do I attract the right clients?”
?
“Am I charging enough?”
?
“What systems do I need?”
The truth is…
You don’t need to figure all of this out by yourself.
Hi, I’m Nancy Cowden.
Founder of The Prosperous Therapist, author of The Prosperous Practice : A Therapists Guide to Launching and Growing a Thriving Practice, and your guide for building a business that reflects your purpose.
I’ve been where you are—balancing the dream of private practice with the stress of trying to get it off the ground.
When I started my own practice 13 years ago, I had zero business training. I launched my practice while raising a young family because I wanted more flexibility—and I believed I could create something that worked for both me and my clients.
Since then, I’ve:
✔️ Built a thriving therapy practice that supported my life, not the other way around
✔️ Founded Ravel Mental Health, an online therapist directory and booking platform
✔️ Written Prosperous Practice: A Therapist’s Guide to Launching and Growing a Thriving Practice to help therapists navigate the business side of private practice with ease
, a book to guide therapists through private practice foundations
✔️ Built a community of 6,000+ therapists through Solo Practice Success Facebook group
Through it all, I’ve helped hundreds of clinicians find clarity, raise their fees, confidently market themselves, and finally feel in control of their business.
Here's the truth:
Most therapists are capable of running successful practices.
But no one taught you how—and trying to piece it together alone can be exhausting.
If you're feeling stuck or scattered, you don’t need another free checklist or 30-minute webinar.
You need personalized, strategic support from someone who's been in your shoes—and helped others walk the same path.
That’s exactly what 1:1 coaching offers.
What Makes This Coaching Different?
You’re not just getting advice.
You’re getting a strategic partner invested in your success. Every session is designed around your goals and your growth.
You’ll never feel like just another client.
I intentionally keep a small 1:1 caseload to ensure deep, focused support.
It’s about long-term sustainability.
Not just filling your calendar for now—but building a business you can sustain without burnout.
Therapy isn’t one-size-fits-all—and your business shouldn’t be either.
We’ll design a plan that fits your unique strengths, values, and season of life.
The Coaching Framework
Each client’s journey is different, but here’s what we typically focus on:
PHASE 1
Foundation & Clarity
Get clear on your niche and who you're here to serve
Clarify your values, schedule, and income goals
Choose a name and direction for your brand if you're just starting out
PHASE 2
Structure & Strategy
Design or refine your services and pricing
Map out your client journey and systems
Set strong policies and boundaries
PHASE 3
Visibility & Marketing
Learn how to get consistent client inquiries (without relying only on social media)
Build an online presence that reflects your work and values
Create content that connects
PHASE 4
Growth & Sustainability
Manage your time and energy wisely
Prevent burnout with strong boundaries
Create a long-term vision and income plan
You know how to help your clients...
What’s Included in Your Coaching Package:
✔️1:1 Zoom sessions (frequency tailored to your needs—monthly or biweekly)
✔️ Ongoing email or Voxer support between calls
✔️ Customized action plans, resources, and templates
✔️ Website, messaging, or service audits as needed
✔️ Personalized guidance every step of the way
You’ll walk away with:
A clear, confident plan to grow your practice
Support that keeps you accountable and encouraged
Tools that help you feel like a business owner—not just someone “figuring it out”
Is this a good fit for me?
This is perfect for you if…
You’re launching your private practice and want a strong, confident start
You’re already practicing but ready to grow (without the overwhelm)
You’ve felt stuck trying to do it all yourself and want real support
You’re ready to lead your business with more clarity and less confusion
Frequently Asked Questions
Q: I’m just starting out—is this too advanced for me?
Not at all. Many clients begin before they've named their practice or seen their first client. We’ll walk through each step together.
Q: Do I need a website or branding first?
Nope. We can cover that inside the coaching—whether you’re starting from scratch or refining what you already have.
Q: How long will we work together?
You can book a one-time strategy session, or we can work together over several months for deeper support. I’ll recommend the best fit based on your goals.
Q: I’m on a tight budget—are there options?
Yes. If 1:1 coaching isn’t the right fit right now, you may be a great match for my Private Practice Membership.
Now’s the time
Ready to Get the Support You Deserve?
If you’re ready for personalized, strategic, and empowering support, I’d be honored to walk alongside you.
Spots are limited and filled by application only to ensure the best fit.
Apply for Private Practice Coaching
Interested in growing or starting your private practice? Fill out the form below, and I will get back to you within 24-48 hours to schedule a call. Let’s discuss how personalized coaching can help you achieve your goals.
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As a member, you'll get access to free training classes, marketing strategies, and insider secrets that I only share here.
Plus, you'll be connected to other like-minded clinician who are ready to launch and grow their private practice.