Insights for building a profitable, purposeful private practice.
Practical guidance on fees, marketing, niching, SEO, and the business side of private practice, written by Nancy Cowden, LMFT, a 1:1 business coach for therapists with 28+ years of mental health experience.
Why Your Private Practice Isn't Growing (Even When You're Doing Everything Right)
If you've taken the courses, optimized your Psychology Today profile, and worked on your niche, and your practice still isn't growing, the problem probably isn't what you think. Most therapists in private practice hit a wall not because they lack knowledge but because generic advice has a ceiling. This post breaks down why that happens and what actually moves the needle.
Is 1:1 Business Coaching for Therapists Worth It?
If you've been trying to grow your private practice and things still feel unclear or inconsistent, you've probably wondered whether working with a business coach would actually help. Here's an honest look at who it's right for, what to expect, and how to decide
How to Choose the Right Business Coach for Therapists
Not all business coaches are the same. This guide helps therapists understand what business coaching really is, what to look for at each stage of private practice, and how to choose support that leads to a sustainable, values-aligned practice.
Mastering SEO for Therapists
SEO doesn’t have to be overwhelming. Learn how therapists can use SEO to improve visibility, attract ideal clients, and support long-term private practice growth.
The Best Marketing Strategies for Therapists Building a Private Practice
Marketing your therapy practice doesn’t have to feel overwhelming or misaligned with your values. Effective marketing strategies for therapists are built on clarity, connection, and sustainability—not pressure or gimmicks. This guide walks you through how to create a marketing approach that attracts the right clients and supports long-term growth.
The Most Common Mistakes Therapists Make When Setting Their Fees—And How to Avoid Them
Setting your fees in private practice isn’t just about picking a number, t’s about building a business that supports your life. But many therapists unknowingly undercharge, compare themselves to others, or skip over essential financial planning. In this post, we’re breaking down the most common mistakes therapists make when setting their fees, and how to avoid them so you can grow a sustainable, confident, and profitable practice from the start
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