Meet Nancy Cowden, your private practice business coach.
I’m Nancy Cowden, a licensed therapist, Certified Clinical Hypnotherapist, and founder of The Prosperous Therapist. I help therapists launch and grow prosperous private practices through personalized business strategy and deeper mindset work.
The Prosperous Private Practice
My path to a prosperous private practice
When I opened my private practice in 2012, my older son was starting kindergarten, and I had an infant at home. I wanted to keep doing work I loved while being present for my family.
I knew how to help clients. Building a financially successful business was new territory.
I had to learn how to attract the clients I wanted and set fees that supported my family. I also wanted a schedule that gave me the flexibility I had hoped private practice would offer.
Over time, I built a financially successful practice that has stayed full for more than a decade. I work with clients I love serving, keep my evenings free, and take Fridays off.
That experience showed me how much the way you build your business matters. My practice supports my family financially and gives me more choice over my time.
Other therapists started asking how I’d built it. Those conversations became the beginning of my coaching work.
How I began coaching therapists
Helping therapists understand the business side of practice became work I loved.
An income goal could become a plan grounded in the numbers. Once a therapist understood what the practice needed to earn, decisions about fees and scheduling became clearer.
I also saw how stronger messaging could help therapists communicate their expertise and reach the clients they wanted to serve.
I created The Prosperous Therapist to offer that guidance and later founded Solo Practice Success, a free community of more than 8,500+ therapists.
My book, The Prosperous Private Practice, grew from the same desire to help therapists build businesses that support them financially.
Through all of this work, I’ve wanted therapists to feel comfortable pursuing financial success. Your practice can serve your clients well and provide a good living for you.
A deeper way to work with mindset.
Business strategy and entrepreneurial mindset have long been part of my coaching. Learning how to run a practice also means becoming more comfortable thinking and making decisions as a business owner.
As I worked with therapists, I saw how understanding a belief didn’t always change the feeling connected to it. Someone could recognize the value of their work and still feel guilty charging a sustainable fee.
The beliefs we develop through experience can influence our emotional responses automatically. We may consciously want to make a change while still responding from a familiar belief at the subconscious level.
I became a Certified Clinical Hypnotherapist to bring another way of working with those beliefs and patterns into my coaching.
Hypnosis allows us to work directly with the subconscious beliefs and emotional responses connected to a goal. We focus on supporting the change you want to experience, such as greater comfort with earning more or sharing your expertise.
This gave me a way to connect practical business guidance with deeper mindset work tailored to the decisions a therapist is making.
Experience that informs the way I coach.
LMFT — Licensed Marriage & Family Therapist
I’m a Licensed Marriage and Family Therapist in California with 28 years in the mental health field.
My clinical background helps me understand the profession and the beliefs therapists often encounter about service, earning money, and promoting their work.
Author of The Prosperous Private Practice
I wrote The Prosperous Private Practice: A Therapist’s Guide to Launching and Growing a Thriving Practice to help therapists understand how to build financially successful businesses.
Private practice owner
I opened my private practice in 2012 and built a financially successful business that has stayed full for more than a decade.
My guidance is informed by years of making decisions about marketing, fees, and how I want to work.
Founder of The Prosperous Therapist
Through The Prosperous Therapist, I provide business coaching and education for therapists launching and growing private practices.
I also founded Solo Practice Success, a free community of 8,500+ therapists.
Certified Clinical Hypnotherapist
My training allows me to incorporate deeper mindset work using hypnosis into coaching.
We can work with subconscious beliefs and emotional patterns connected to your business goals, supporting greater confidence in the decisions and actions you want to take.
The Rewired Therapist Method
My approach to business strategy and deeper mindset work.
The Rewired Therapist Method is my approach to private practice business coaching for therapists. It combines personalized business strategy with entrepreneurial mindset and deeper mindset work using hypnosis.
This approach brings together my experience as a therapist, private practice owner, and business coach with my training as a Certified Clinical Hypnotherapist.
We develop a strategy around what your practice needs and what you want it to provide. You receive guidance as you put that strategy into action and grow more confident in running your business.
When you want to go deeper with mindset, hypnosis offers a way to address subconscious beliefs and familiar emotional responses connected to those goals.
Sometimes you need business knowledge to make a decision. Other times, you understand the decision but want to feel more comfortable carrying it out. Our coaching can respond to both.
What it’s like to work with me
Before I recommend a marketing strategy or suggest a fee change, I want to understand your practice.
We talk about what’s happening now and what you’ve already tried. I also want to know what the business needs to bring in and how you want it to fit your life.
From there, we set priorities together.
You can expect honest feedback and an explanation of the reasoning behind my recommendations. As you put the plan into action, we review what’s working and address questions that come up.
Our sessions also make room for mindset work connected to those decisions. If you want to include hypnosis, we discuss your goals and how working at the subconscious level may support them.
The kind of practice you want to build shapes our work. I will never assume every therapist should pursue the same goals or follow the same path.
Build a practice that supports your financial goals and the way you want to live.
Whether you’re preparing to launch or growing an established practice, we’ll develop a strategy around what you want your business to provide.
Through six months of personalized coaching, you’ll receive guidance as you implement and opportunities to deepen the mindset work that supports your growth as a business owner.
I’d love to hear what you want your practice to make possible.